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The Case For Open-Source Design: Can Design By Committee Work?

Wednesday, September 1, 2010

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  In celebrating the merits of free software and the excitement over this radical networked production method, an important truth is left unspoken. Networked collaboration shines in the low levels of network protocols, server software and memory allocation, but user interface has consistently been a point of failure. How come the networked collaboration that transformed code production and encyclopedia-writing fails to translate to graphic and interface design? The following is an investigation into the difficulties of extending the open-source collaboration model from coding to its next logical step: interface design. While we'll dive deep into the practical difference between these two professional fields, the article might also serve as a note of caution to think before rushing to declare the rise of "open-source architecture," "open-source university," "open-source democracy" and so on.

In Defense Of A/B Testing

Friday, August 27, 2010

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  Recently, A/B testing has come under (unjust) criticism from different circles on the Internet. Even though this criticism contains some relevant points, the basic argument against A/B testing is flawed. It seems to confuse the A/B testing methodology with a specific implementation of it (e.g. testing red vs. green buttons and other trivial tests). Let’s look at different criticisms that have surfaced on the Web recently and see why they are unfounded. Jason Cohen, in his post titled Out of the Cesspool and Into the Sewer: A/B Testing Trap, argues that A/B testing produces the local minimum, while the goal should be to get to the global minimum. For those who don’t understand the difference between the local and global minimum (or maxima), think of the conversion rate as a function of different elements on your page. It’s like a region in space where every point represents a variation of your page; the lower a point is in space, the better it is.

The Future of the Internet

Wednesday, August 11, 2010

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  The Internet is a medium that is evolving at breakneck speed. It's a wild organism of sweeping cultural change — one that leaves the carcasses of dead media forms in its sizeable wake. It's transformative: it has transformed the vast globe into a 'global village' and it has drawn human communication away from print-based media and into a post-Gutenberg digital era. Right now, its perils are equal to its potential. The debate over 'net neutrality' is at a fever pitch. There is a tug-of-war going on between an 'open web' and a more governed form of the web (like the Apple-approved apps on the iPad/iPhone) that has more security but less freedom. So what's the next step in its evolution, and what's the big picture? What does the Internet mean as an extension of human communication, of the human mind? And forget tomorrow — where will the web be in fifty years, or a hundred? Will the Internet help make the world look like something out of Blade Runner or Minority Report? Let's just pray it doesn't have anything to do with The Matrix sequels, because those movies really sucked.This article will offer in-depth analysis of a range of subjects — from realistic expectations stemming from current trends to some more imaginative speculations on the distant future.

Why Design-By-Committee Should Die

Tuesday, June 29, 2010

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  No matter where you go in the known universe, there is design-by-committee. It has become a pecking order of disaster for the society that used to pride itself on being a mover and shaker and that allowed its mavericks and dreamers to innovate their way to success. In a business climate fueled by fear and the “Peter Principle,” as it is today, a decision not made is a tragedy averted. So, decision by committee provides a safe and often anonymous process for finger-pointing down the line… inevitably leading to the creative, of course.Wikipedia describes it thus: The Peter Principle is the principle that "in a hierarchy every employee tends to rise to his level of incompetence." It was formulated by Dr. Laurence J. Peter and Raymond Hull in their 1969 book The Peter Principle, a humorous treatise which also introduced the "salutary science of Hierarchiology", "inadvertently founded" by Peter. It holds that in a hierarchy, members are promoted so long as they work competently.

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