Adobe CS6

The User Is The Anonymous Web Designer

  We invest time, money and effort into understanding our audience, and the movement toward a more socially networked Web has made us realize the power that visitors have over how our designs are engineered; and we try to meet their ever-growing needs. Community is integral to the evolution and functioning of a website, and visitors and website owners have become dependent on each other. This reflects a change in the industry: the user has turned into an anonymous designer. This article will explore the influential figure 'user' and uncover the power of your community. Whether you boast social applications, interactivity or a stream of regular visitors, your audience might be a powerful untapped resource at your fingertips. You, the website owner, have the power to make decisions and override them (for better or worse), but the user deserves to be recognized as more than a statistic.